HONDA AUSTRALIA Z-RV LAUNCH 2023

This ZRV launch event was the first opportunity for Honda dealers to come together in three years.

Tasked with developing a creative approach that embraced the Honda mindset I designed a series of reveal moments that focused on the people within Honda Australia and demonstrated the Honda ethos of the Power of Dreams and the Power of Innovation, 

Under the creative umbrella of ‘The Power of One’ the event kicked off with a powerful opening film that celebrated Honda’s rich history of innovation and took viewers through the cornerstones of its innovative range of vehicles and products. 

For night two, I directed the Z-RV reveal moment which delivered a cinematic launch experience backed by powerful audio visuals and a dynamic light show that delivered a quintessential wow moment. 

Finally for day three a Honda village showcase was designed to bring to life the entire range of Honda products from leaf blowers to off road quad bikes.