Awakenings Event

Awakenings is a multi-sensory event experience designed to immerse its audience into the mysterious and the unknown.

It was originally created as a single event alternative to the client’s European ‘Neuland’s’ campaign and used to market their product to consumers within bars, clubs and other hospitality trade.

I developed the concept of Awakenings. An event that immerses industry guests into a world of weird and wonderful experiences that also act as engaging educational components to the clients product categories. The experiences ranged from VR activations to a small hidden Sake bar that guests had to first find to participate in. The entire event was anchored around three pillars of ‘Sight, Sound, and Taste’ and the entire event program was developed to cater for each of these key pillars.